Research

Where the numbers come from

Hunch uses real experiments from behavioural science as a reference point.

Play first. Then come here to see how your choice compares with published research and, when we have enough rounds, with other Hunch players.

Hunch experiments are inspired by established behavioural experiments, but Hunch adds its own rules. Where one changes the outcome, that’s stated on this page, not left for you to find out the hard way.